Interaction • Research • Strategy

I'm a UX Designer passionate about enhancing everyday interactions through user-centered solutions. I specialize in research-driven design, leading iterative processes across multiple devices and platforms while collaborating with cross-functional teams to deliver meaningful user experiences.

ABOUT

Connect

BASED

Gothenburg

EXPERIENCE

CV

Scania AB
NetOnNet
Volvo Car
Lynk & Co
Zeekr Design

Companies

Please note that much of my recent work in the automotive industry is subject to strict confidentiality agreements and involves unreleased vehicle concepts that cannot be publicly shared. I'm happy to discuss additional projects and provide more detailed case studies under appropriate non-disclosure agreements during the interview process.

01

Strategic Vision

Design Strategy • Design Principles • Storytelling • AI Framework

I was tasked with leading the creation of the strategic vision for Zeekr's next-generation car HMI, a system that would launch in 2027 and aimed to redefine automotive interaction standards.

This project extended beyond incremental improvement, we needed to anticipate user needs three years into the future while addressing current friction points in our existing HMI and follow our stakeholders business goals.

Delivery was a vision statement, design guidelines and user journeys. Together they define the strategic base for the new HMI generation.

02

Cockpit experience

Interaction Design • Usability Testing • UI Design • Design Systems

Collaborating with Chinese stakeholders and product teams, we designed the new cockpit experience for Zeekr's latest HMI system.

We redesigned the whole interface, without disrupting current users mental models. Enabling seamless integration between advanced driver-assistance systems, navigation and entertainment. While also identifying strategic opportunities to enhance safety compliance and reduce cognitive load during driving.

Delivering a full interaction framework and design library including all component states and key views.

03

Zeekr AI OS 7

Interaction Design • Usability Testing • UI Design • Design Systems

We worked on Zeekr AI OS 7 from the beginning, creating concepts and proposals, all the way to the end creating keyview and components for the design systems.

During this project I worked with:

- Early concept design

- General interaction model

- Tone of voice

- Design of specific apps

- Extensive usability tests

- Iterated design improvements

- Created a interaction framework

- Created design system

Additional project details will be shared once Zeekr AI OS 7 is publicly released.

04

Exterior Display

User Research • Interface Design • Physical Integration

Collaborating with exterior design and engineering teams, I was tasked with designing a concept for a exterior screen on the B - Pillar that would launch on the Zeekr X and later on the Zeekr 7X.

Using a clay car as test base, we tried different placements and screens formats to ensure best visibility. We then created concepts that focused on enhancing the approach and departure scenarios that are the main use of this screen. With quick A/B testing we managed to define some design guidelines in addition to the different concepts we delivered to our stakeholders in China.

05

Steering wheel button layout

In close collaboration with interior design and component design, we developed the layout and button placement of the steering wheels for the cars Zeekr X, 001, 007, 007GT, 009 Grand, 7X, 9X and MIX. In this project i was responsible for ergonomics, interaction design and and user testing.

Interaction Design • Usability testing • Ergonmics